Company Information

Old Timer's Guide 1926-2015 available NOW...place your order today!



founder
Tire Guides, Inc. was founded by Bennett Garfield in 1950. Bennett Garfield, a young entrepreneur working in tire sales, recognized the industry’s need for more detailed tire information. He left his sales position and started a publishing company. The first publication, Tire-Fax, was an instant success. Seeing then how the industry welcomed this 'collection' of tire information, Bennett pressed on and in 1957 he debuted his company’s namesake publication the Tire Guide. Now for the first time tire dealers had an accurate up-to-date collection of motor vehicle fitment information covering a 10 year period which included tire sizes, optional tire sizes and inflation and rim specifications for both domestic and foreign vehicles. Over the years, Tire Guides, Inc. has always made a priority of addressing the informational needs of the tire industry. In 1966 we expanded our publications by introducing the Tread Design Guide and the Who Makes it and Where Tire Directory. Today, Tire Guides, Inc. is well known as the Worldwide Tire Information Center. Bennett Garfield was recognized for his foresight and vision within the industry by being inducted into the Tire Industry Hall of Fame in 1994. He was a true pioneer and innovator dedicating 45 years to the field. In keeping up with technology, much of our information is available in an electronic format.


Mission Statement


Our Mission Statement is very simple. At Tire Guides, Inc., our mission is to provide the most complete and up-to-date technical tire information in a variety of easy to use formats to anyone who may need or desire such valuable information.


Our Philosophy


Our company was founded on the principles of hard work, honesty, fairness and integrity. Our founder and father Bennett Garfield believed in these principles and conducted both his life and business with the strictest adherence to them. He instilled in us these values and it is with great pride that we uphold them. We put a great emphasis on staying at the leading edge of the industry’s technology and we do this by listening, taking suggestions and new ideas and incorporating them into our publications and software. It is our policy to handle all orders and the shipping of them in a timely fashion, and we always do our best to accommodate special shipping or handling requests.